10 Ways To Choose Your Book Title

Throw a grenade into your brain and kick off some creativity

Why Is Choosing A Title So Difficult?

I reckon I was having trouble with this book because it means more to me. My first book will always be special because your first time as an author is momentous, right?

1. Pester Everyone You Know

You know a lot of people: family, friends, clients, peers… ask them to help.

2. Mine Your Own Bookshelves

If you’re anything like me, your bookshelves are stuffed with books from every imaginable industry and genre. I am Vicky, and I am a bookaholic.

  • Big Magic (Elizabeth Gilbert)
  • We Are All Weird (Seth Godin)
  • Ask (Ryan Levesque)
  • The Ultimate Sales Letter (Dan Kennedy)
  • Make ’Em Laugh And Take Their Money (Dan Kennedy)
  • Bird By Bird (Anne Lamott)
  • The Artist’s Way (Julia Cameron)
  • Thinking, Fast and Slow (Daniel Kahneman)
  • Freakonomics (Steven Dubier)
  • Drunk Tank Pink (Adam Alter)
  • Words That Sell (Richard Bayan)
  • The Gifts of Imperfection (Brené Brown)
  • The One-Minute Millionnaire (Mark Victor Hansen)

3. Go Hunting On Amazon

Amazon is a fantastic research tool. In fact, people use it as a search engine.

4. Keyword Research

Some time ago, I stumbled upon a bloody brilliant website called AnswerThePublic.com. It scrapes Google to find out which questions people are asking. Go and use it: you get a limited number of searches per day for free.

5. Jay Abraham’s Offline Trick

Waaaaay back before the internet was a proper Thing, Jay Abraham — one of the godfathers of modern marketing — used to conduct book title research using classified ads in magazines.

6. Dig Into Your FAQs

What’s the question you get asked most often by your clients and prospective clients? Why not use that as your book title — if your book answers the question, of course.

7. Benefits and Curiosity

On the cover of Brené Brown’s book The Gifts of Imperfection, her subtitle is: “let go of who you think you’re supposed to be, and embrace who you are”.

8. Can We Be Random? Or Funny?

What about random phrases, puns, and jokes? There are loads of books out there with titles that, on their own, make little sense.

9. Read Your Own Book!

I know this sounds obvious, but when you’re writing new drafts and editing your book, pay attention. Are there any words or phrases that jump out at you?

10. The (Not) Cheating Way To Do It

Finally, I’d like to introduce you to technology. If your brain is letting you down, don’t despair — turn to the internet.

Stick With It: Your Title Will Come

I’m gonna be honest with you here: trying to come up with a title for your book is likely to drive you round the bend. It’s had me screaming into a cushion with frustration.

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Vicky Quinn Fraser

Vicky Quinn Fraser

I turn tea(rs) into books and sell things over here: www.moxiebooks.co.uk